Shine United has been named primary advertising agency – providing strategy, creative, and traditional media planning and buying – for Festival Foods, a privately owned grocer operating 31 stores throughout Wisconsin. Shine, which has a strong presence in the food and restaurant category, will be responsible for helping increase differentiation for the rapidly growing supermarket chain.

“We are continually striving to make big gains in every part of our business, and marketing is no different,” said Randy Munns, SVP of Merchandising and Marketing at Festival. “As such, we’re excited to take this next step in our relationship with Shine United. They will help us gain incremental value from our marketing investment.”

The engagement will focus on increasing awareness and sales for the Festival Foods brand in both established and new markets throughout Wisconsin. Shine will be responsible for marketing and brand strategy, television advertising, radio advertising, out-of-home advertising, and brand identity (including in-store brand experience).

“In our year of working together, we’ve learned that Festival is much more than just a grocery store,” said Curt Hanke, Shine founder and CEO. “While lots of companies talk a good game, Festival is truly dedicated to its customers and communities – and providing them with best-in-class service. As such, we’re very excited to help tell the Festival Foods story and increase brand affinity for their truly exceptional shopping experience.”

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About Festival Foods
Founded in 1946 as Skogen's IGA, Festival Foods is a Wisconsin family and employee-owned grocer that is committed to giving back to the communities it serves and to providing guests with exceptional service and value. The company began operating as Festival Foods in 1990 and today employs more than 7,000 full and part-time associates. The company currently operates 31 full-service supermarkets across the state of Wisconsin. Learn more at festfoods.com.

About Shine United
Shine United is a $41 million advertising and brand consultancy located in Madison, Wisconsin. The privately held company’s client roster includes brands such as Harley-Davidson, Wisconsin Cheese, GORE-TEX Technology, Amazon.com, Erbert & Gerbert’s Sandwich Shop, HuHot Mongolian Grill, and UW Health. Shine is an environment where creativity, brilliance, and teamwork are allowed to flourish – part of the reason the agency was named one of the best places to work by Outside Magazine the past five years. Learn more at ShineUnited.com.