Shine United, a full-service advertising, digital and design firm headquartered in Madison, Wisconsin, is pleased to announce the hiring of Greg Wold in the role of Director of Consumer Brands.

Wold, who served as an Account Director at Shine prior to a stint at another shop, will be rejoining the agency as a Partner and will be responsible for helping clients in the food and restaurant categories to reposition their brands for top-line growth. His vast experience in the franchise world includes helping position and grow Jimmy John’s Gourmet Sandwiches and Jersey Mike’s Subs into record-breaking businesses.

“Clients find incredible value in Greg’s deep understanding of brand strategy – specifically as applied toward the food, packaged goods and restaurant categories,” said Mike Kriefski, Shine’s President and Executive Creative Director. “He brings a wealth of experience that most clients just can’t find at other agencies.”

A true “connector of dots,” Wold specializes in developing brand strategies that help companies create brands that consumers not only relate to but – more importantly – are passionate about.

“As more and more big brands turn to smaller, creative agencies, there couldn’t be a better time to be part of Team Shine,” said Wold. “Few agencies in the country have the creative chops, strategic thinking and foodservice know-how that Shine does. It’s truly an exciting time to be part of Shine.”