Lake Louie Brewing Co. and Shine United teamed up to create a one-of-a-kind beer case smuggled straight out of the Wisconsin backwoods.

The 12-pack design is versatile enough to use for any of the brewery’s beers and the bold colors and unique graphics help set it apart on the shelf. The package features a portrait of the founder himself, Tom Porter and his iconic tagline: This is livin’.

When Aaron Draplin (Midwestern native and world-renowned designer) judged the work he was looking for “Things that are memorable, or where you can tell that folks went the extra mile—even if they didn’t have to. That’s the stuff I love the most.”

Take a look at the winning design below, and click here to see the awards page.