Millions of runners across the country are consistently cast indoors due to cold, wet and windy conditions. But thanks to GORE-TEX® liners in running shoes, runners are now able to go out and live their passion every day. GORE-TEX® partnered with Shine United to create a truly integrated campaign targeting runners in inclement environments. The campaign included everything from print and digital advertising to weather-triggered local advertising, pre-roll video, social media, a new website and retailer materials.
