When you want to grow a brand with hopes of one day selling it, it's critical to, well, have a marketable brand. As such, the new owners of Cybros, the Sprouted Bakehouse turned to Shine for a complete brand overhaul.
This meant finding the optimal way to honor the integrity and quality of the product — while also amplifying its appeal to new retail partners and consumers alike.
“We tried to find Shine's Achilles heel but honestly couldn't. They provided really big ideas that were not only creative, but strategically brilliant as well. Shine played a key role in helping position this brand for a bigger, brighter future.”
