Mizuno USA needed to combat stagnation in awareness and overall brand perceptions. They conceived the “Run as One” campaign to serve as a platform through which to communicate and unify brand stories across a broad range of values-driven cause marketing initiatives.
Shine was tapped to translate this campaign, which had been built on communicating how the brand supports a disparate spectrum of organizations and initiatives – ranging from breast cancer awareness to the national forest foundation – into inspiring brand creative that also promoted Mizuno products and drove traffic to the website.
